Privacy Policy
Last Updated: January 2026
White Lion Apparel ("we," "us," "our," or "Company") operates whitelionapparel.ca. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated features, applications, and services (collectively, the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using whitelionapparel.ca, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, telephone number, and other contact information you voluntarily provide when subscribing to our newsletter, filling out forms, or contacting us.
- Technical Information: IP address, browser type, operating system, referral source, pages visited, and time spent on the Site.
- Cookies and Tracking Technologies: Cookies, web beacons, pixels, and similar tracking technologies to recognize you and store your preferences.
- Usage Data: Information about how you interact with our Site, including clicks, searches, content viewed, and engagement patterns.
How We Use Information
We use the information we collect for the following purposes:
- Conducting analytics to understand user behavior and optimize Site performance.
- Affiliate tracking and commission management for casino and gambling partner relationships.
- Improving Site functionality, user experience, and content relevance.
- Sending promotional emails and newsletters (with your consent).
- Responding to your inquiries and providing customer support.
- Complying with legal obligations and preventing fraudulent activity.
Cookie Policy
Our Site uses various types of cookies:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Track user behavior to improve our Site and understand audience demographics.
- Affiliate Tracking Cookies: Used to track referrals to our casino and gambling partners.
- Marketing Cookies: Enable personalized advertising and retargeting.
Most web browsers allow you to control cookies through their settings. You may refuse cookies or receive alerts when cookies are being sent. However, blocking certain cookies may impair Site functionality. For more information about managing cookies, visit aboutcookies.org.
Third-Party Links
Our Site contains links to third-party websites, including online casinos and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external sites. This Privacy Policy applies only to whitelionapparel.ca. We strongly encourage you to review the privacy policies of any third-party sites before providing personal information or engaging in transactions.
Our affiliate partners may collect their own data independent of our Site. Please review their privacy policies for details on how they handle your information.
Your Rights
Under Canadian privacy law and applicable regulations, you have the following rights:
- Right to Access: You may request access to the personal information we hold about you.
- Right to Correction: You may request that we correct inaccurate or incomplete personal information.
- Right to Deletion: You may request deletion of your personal information, subject to legal retention requirements.
- Right to Opt-Out: You may opt out of receiving marketing communications by clicking the unsubscribe link in our emails or contacting us directly.
- Right to Data Portability: You may request your information in a portable format.
To exercise these rights, please contact us using the information provided in the Contact Us section below.
Data Retention
We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required by law. Typically:
- Personal information is retained for the duration of your relationship with us plus a reasonable period for legal compliance.
- Analytics and usage data are retained for up to 24 months.
- Cookie data expires according to each cookie's lifespan settings.
If you request deletion, we will remove your information within 30 days, except where retention is legally mandated.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about our data practices, please contact us:
Email: privacy@whitelionapparel.ca
Website: whitelionapparel.ca
We will respond to your request within 30 days of receipt. If you are not satisfied with our response, you may file a complaint with the appropriate Canadian privacy authority in your province.
This Privacy Policy may be updated periodically to reflect changes in our practices or applicable law. We will notify you of material changes by posting the updated policy on our Site with a revised "Last Updated" date.